HOKA BONDI 9
Creative Director
New York City, 2024
Global launch of HOKA’s Bondi 9—a comprehensive 360° campaign shot in NYC, celebrating the joy in every step. Continuing the Fly Human Fly narrative, the campaign brings the Bondi 9 to life by showcasing runners at their most connected: in motion, in community, and with the soft, steady support that carries them forward. The creative team highlighted the cushioning and performance-driven design of the Bondi 9 through a bold, high-energy visual approach, blending organic social storytelling with cinematic editorial visuals to drive engagement across digital platforms.
Featured in Runner’s World, GQ, and Highsnobiety, OOH, and in-store fitouts.
Directed by Grant Spanier and captured by Cameron Strand.
Developed, produced, and delivered by Los York.
With special thanks to Adam Larson, Charis Anton, Spencer Norawong, and the entire HOKA team.
