Bode x Nike
Creative Director
New York City, 2024
Nike and Bode partnered for the first time to revive the Astrograbber, an iconic football shoe from 1974, alongside a new apparel and footwear capsule that honors sports heritage and timeless craftsmanship. Rooted in Bode Rec.’s design ethos, the collection explores the evolution of athletic wear and its cultural impact, reshaping how we view American sports and competition.
We shot on film to add the heritage inspiration for the collection, incorporated archival source material and created a custom sound design with an atmospheric instrumental piece that heightened the senses of the space and the surrounding NYC city.
Shot in NYC at Emily Bode’s Fine Tailoring Shop.
Featuring Emily Bode Aujla
Directed by Katherine Goguen
Captured by David Katzinger
Director @katherinegoguen
DP @joshcharow
Creative Director @claudiabrand
Producer @sukismith33
Light/Photo @davidkatzinger
Sound @bricks_theme
Animator @maya_borm
Editor/Colorist @kennedy.girard
Agency @recess.studios
Production @valentine.global
Post House @ourhillside
@bode @nike @bodepersonal